Overview
Developed a Python-based data cleaning pipeline and built a comprehensive Tableau dashboard to visualize Netflix's 2014–2019 "Content Explosion" era, mapping the platform's strategic shift from US-centric content to a global production powerhouse.
Key Findings
- Identified that the library remains 70% movie-heavy despite global audience shifts toward episodic content.
- Uncovered International Dramas as the primary engine for non-US growth, indicating a deliberate strategy of using cinema as a market-entry vehicle.
- Mapped regional production hubs and their contribution to Netflix's subscriber growth milestones.
Tools & Stack
Python · Pandas · Tableau · Data Engineering · EDA